The Witcher Standard Edition is like Collectioner's Edition of most games nowadays and is dozen times cheaper. This is how boxes should look like. Collectioner's Edition of a Blizzard game? Costs $20 dollars more than normal game and you get an ugly unique skin and avatar. Something wrong must have happened at some point in the game industry.
I'm pretty sure there's still some game developers who share free demo versions of their products (TT Games for example). Huge boxes for a game today isn't so comfortable. Maybe if this is some kind of collector's edition box with additional content/figure etc.
Remember the times when games were sold in cool boxes and there were actual expansion packs instead of worthless DLCs adding a stupid skin for $1.99? Good times.